The tasty RS 7, with a 4.0L bi-turbo V8 belting out almost 600 horsepower packed right into a slinky sportback physique, is the type of pleasant lunacy which acts as a speedy tonic to the raft of dour crossovers and SUVs which crowd parking tons on the mall. A brand new unique version – a trim infuriatingly spelled in all lower-case letters – ratchets up the rarity even when it doesn’t present any further German horses.
The value goes up, too. Loads.
Audi will not be alone on this phenomenon, in fact. Witness the crew at Aston Martin who went via an period through which their pricing technique was apparently “think of a price, then double it”. The RS 7 unique version will bear a Monroney of $165,400 which is kind of a stroll from the usual RS 7’s sticker which begins at $118,500.
For yer cash, Audi will promote you an RS 7 with a variety of – erm – design enhancements. The exterior is painted in an unique Mamba Black pearl, a shade which apparently provides an impact through which the black paint carries undertones of blue. An exterior Carbon optic bundle, usually a $6,650 choice on an RS 7, darkens the Audi rings and badges, places carbon-like materials on the outside mirror caps and entrance spoiler, and jazzes up the rear diffuser factor. There are 22-inch tires at every nook, chopping a 285 part on 30-series rubber. There can be a blue gentle signature within the headlight housing for good measure.
It does include Ceramic brakes which is a $9,000 choice on workaday RS 7 fashions. Biting into these discs are blue-painted calipers, a shade not accessible on different trims which implies your nemesis on the yacht membership will immediately know you’ve splashed out for one thing particular. Dynamic Ride Control suspension and Sport exhaust are additionally a part of the deal, so your frenemies could have no bother listening to you speed up out of the Ritz parking zone. Meanwhile, the cabin is decked out with related addenda, together with (shock!) blue stitching on the seats and different inside surfaces. Leather coverings are prolonged to only about each contact level just like the doorways armrests and higher dashboard.
Configuring a check-every-box instance of a 2022 RS 7 on the Audi construct and value device ends in a machine costing $145,740, geared up with the likes of Ceramic brakes and a Bang & Olufsen sound system costing 5 grand. That lessens the delta between an RS 7 and an RS 7 unique version – however 20 giant remains to be quite a bit to pay for blue trim. Perhaps the one-percenters assume in another way.
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