With fast introduction of new and up to date fashions, enlargement to new nations, and unprecedented progress, Lamborghini had its greatest yr ever in 2023, promoting 10,112 automobiles world wide. Not solely is the Sant’Agata Bolognese automaker promoting extra automobiles, however it’s doing so extra effectively, because it additionally posted record-breaking 27.2 % revenue margins and a brand new excessive of two.66 billion Euros in income. That’s a complete lot of combating bulls getting shifted to new homeowners. Obviously the principle driver of this success has been constructed upon with the Urus crossover.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Automobili Lamborghini continues to break, consistently and in various areas, one record after another. This means that our choices and vision were correct and contributed to the company’s organic growth. The 723 million operating result together with the 27.2% operating margin are clear signs that the strategy adopted is sound. This allows us to look to the future and plan for the coming years with new and challenging goals: a future that as early as 2024 will see important innovations, including the presentation of the new Urus PHEV and the Huracán follower, and new challenges such as Automobili Lamborghini’s debut in the endurance championship with our SC63. These are also challenges that symbolize our company’s constant commitment to growth and achieving new milestones.”
Lamborghini is optimistic concerning the future, because it claims to have already offered orders for its new plug-in hybrid supercar Revuelto properly into 2026 manufacturing, and deliveries didn’t start till earlier this yr. Sterrato was one other unequivocal success for the corporate. Further, the corporate noticed much more gross sales of the prevailing Huracán and Urus fashions as they’re of their remaining yr of manufacturing. Both the entry-level sports activities automobile and Lambo’s huge bruiser SUV will likely be changed with hybrid-powered fashions later this yr for the 2025 mannequin yr.
Lamborghini’s highest progress gross sales area is, unsurprisingly, Europe, the Middle East, and Africa, which is up 14 %. An additional 9 % went to the Americas area in 2023 than had in 2022. China, the principle driver of Lamborghini’s Asia-Pacific gross sales, slowed its shopping for tendencies in 2023, with simply 4 % progress.
With an SUV solidly a part of its steady and progress technique now, count on Lamborghini to proceed following the Porsche path to success. Surely a Macan-based Lamborghini will likely be unveiled within the close to future.
Source: jalopnik.com