The A90 Toyota Supra is a good automotive. A excellent automotive, the truth is, with a number of the finest styling and engine sounds in the marketplace at this time. Yet, in response to Toyota’s year-end gross sales numbers, none of you might have really gone out and acquired one. This is a travesty, and I gained’t stand for it.
Toyota bought simply 2,652 Supras in 2023, down from 4,952 in 2022. That’s a 46-percent drop, and it’s a criminal offense. The Supra is implausible little automotive, and also you’re all ignoring it. For what? What else are you shopping for?
A brand new three-liter Supra will run you close to as makes no distinction $60,000, in computerized or handbook trim. Are you shopping for Mustang Dark Horses as an alternative? Audi S5 Coupes? I do know you’re not stretching to hit the BMW M2, however are you shopping for — god assist me — the Nissan Z as an alternative? (Probably not, as Nissan solely bought 1,771 Zs in 2023.)
I’m not mad, actually. I simply wish to perceive your mindset right here. You noticed a automotive that regarded like a spaceship and seemed like a banshee scream, and yelled at it for not having a handbook transmission. Then it obtained one, regardless of the low take price, and also you’re nonetheless not shopping for. Will it by no means be adequate for you? I’d like to personal one, if it didn’t price roughly my annual wage to get.
Oh. That’s it, isn’t it. That’s why each single Jalop hasn’t already bought a Supra: The entire near-as-makes-no-difference $60,000 of all of it. Well, okay, I can’t blame you for watching Autotrader and ready for these automobiles to begin tanking in value. But for these of you who even have the money, are you able to choose up just a few extra Supras this 12 months? The remainder of us want you to flood the used market in just a few years.
h/t The Drive