If you’ve set foot on-line over the previous couple weeks, you might have seen the web’s new favourite trend model: Lockheed Martin. Yes, that Lockheed Martin, the one which has to discuss warfare crimes in its SEC filings, is now what the best-dressed folks in South Korea are repping on their mountain climbing pants, hoodies, and trucker jackets. For a mere 100-ish {dollars} (relying on the merchandise), you too may deck your self out in techwear from the identical firm that makes the F35 — and the garments may even work! At least, they will’t be put collectively worse than the jet is.
But whereas the clothes could bear Lockheed logos and Lockheed jets, it isn’t actually made by Lockheed Martin. It comes from an organization known as Doojin Yanghang in South Korea, which licensed the Lockheed identify and imagery in hopes of competing with streetwear from CNN and Yale. In quick, the South Korean trend market is wild, and I find it irresistible.
Doojin Yanghang started the collaboration again in May, in keeping with South Korean outlet Apparel News (translated by way of Google). The firm was already within the trend enterprise, manufacturing Guess denims, however appears to have wished to play within the “Korean fashion brands using logos that have absolutely no relation to anything” fad. Like I mentioned: The South Korean trend market guidelines.
The Lockheed/Doojin collab itself isn’t only a few logos slapped on some Hanes Beefy Tees, both — the jackets, shirts, pants, and baggage are all stable techwear or gorpcore choices. If you want roughly a million pockets to hold all of your little snacks on a day hike, Lockheed Martin has you lined. It’s a a lot simpler answer to develop than STOVL, because it seems.
If you want some stable fall attire, Lockheed Martin could — extremely — be the spot for you. Just hope that your order ships on an Airbus as a substitute. That means, it would truly get to you.
Source: jalopnik.com