Five years in the past, Bloomberg despatched out a survey to hundreds of Tesla Model 3 homeowners. This 12 months, it introduced again the survey to see how homeowners’ opinions had modified over time. “[T]housands of the original survey responders” responded, and when Bloomberg regarded on the information, one factor stood out — Telsa homeowners don’t like Elon Musk practically as a lot as they used to. In truth, his antics are actively driving homeowners away from the model.
According to Bloomberg, the drop in Musk’s approval score had probably the most vital change of opinion in comparison with different subjects included within the survey. Most responders nonetheless weren’t at some extent the place they felt able to promote their vehicles, “[b]ut they also reported feeling a sense of betrayal as Musk picked political fights online, downplayed the potential consequences of climate change and backed controversial figures and ideas.”
In truth, they gave Musk a decrease approval score than Tesla’s oft-maligned customer support line.
Among the group of homeowners that did determine to stroll away from Tesla, “Disapproval of Elon Musk” was the highest motive at 21.5 p.c. The subsequent most typical motive was “Concerns about quality or service” at 18.7 p.c, adopted by “Unhappy with Tesla’s brand perception” at 17.8 p.c.
“I love the vehicles but do not want to support someone who has such vitriol and low opinion of the very people who have made Tesla a success,” one proprietor advised Bloomberg. Another stated, “I’d prefer he not be so tied to the image of Tesla. I don’t want my car to be an Elon Musk conversation starter.”
Teslas are nonetheless promoting nicely, so it’s not just like the sky is falling simply but, however it’s not precisely a very good signal for homeowners’ (and most people’s) opinion of the CEO to be so low. And even when the board may eliminate Musk, would Tesla nonetheless be fashionable sufficient by itself to outlive with out him? It will most likely be a very long time earlier than we discover out the reply to that query, if we ever do. But it actually does really feel like Elon is extra of a legal responsibility for Tesla than ever earlier than.
Source: jalopnik.com