The world of motorsport media can get a bit of boring. So many publications have spent many years telling the identical story in several methods, once they ought to be benefiting from the truth that this high-adrenaline sport warrants experimentation and innovation. In the world of Formula 1, that publication is RACEWKND.
RACEWKND is a younger high-quality print publication about F1 that is available in collections of 4 points every (although you’ll be able to nab every particular person situation individually in the event you select) — and the vitality that radiates off every version is palpable. In the identical method that attending a motorsport occasion is usually a welcomed assault on the senses, RACEWKND’s large dimension (it’s about as massive as my torso) and gorgeous graphic design draw you in to see what this publication is all about.
And what’s it about? Each version comes with its personal distinctive theme, however the magazines of the primary assortment shared an identical structure: The first third of the journal consists totally of large pictures pulled from the Motorsport Images archive. The second part consists of the majority of the storytelling, the place that version’s theme is specified by full. Finally, there’s a meditation function within the ultimate pages that meditates on a subject related to the general theme.
In the primary assortment these themes have been Jet Set (a cultural information to one of the best venues F1 competes at that has been reworked to include new occasions in 2023), the Nineteen Seventies (which includes a year-by-year breakdown of the long-lasting decade), F1 within the USA (a historical past of every venue that has ever hosted a Grand Prix in America), and World Champions (which profiles probably the most iconic champion of every regulatory period of F1).
While the journal itself is attractive and may draw you in based mostly on that issue alone, the storytelling inside is like nothing else in motorsport media for the time being. Each version supplies a long-ranging mediation on the topic at hand, serving to contextualize the game for viewers who will not be as acquainted with its historical past. RACEWKND is marketed as the following step into F1 fandom for the parents who acquired into racing through Netflix’s Drive to Survive, however its pages are loaded with narratives that may attraction to even a lifelong motorsport fan.
The second assortment of RACEWKND remains to be within the works however is offered for pre-order now; it guarantees to function 4 editions, every of which is able to inform the story of McLaren, Ferrari, Red Bull, and Mercedes, respectively. While assortment 1 arrived as 4 separate magazines printed periodically each few months, assortment 2 can be shipped as a full set in a customized field, additional including to the visible attraction and exclusivity of the journal.
Source: jalopnik.com