Tesla’s been enjoying some bizarre price-cutting (after which price-raising) video games just lately, which has led some automakers corresponding to Ford to in flip minimize its costs. But not each electrical automaker plans to play Tesla’s sport. Like Volkswagen, Polestar says it plans to maintain its costs the place they’re and as an alternative concentrate on carving out its personal area of interest within the EV business.
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Automotive News experiences that on an earnings name yesterday, Polestar CEO Thomas Ingenlath informed analysts that he’s extra fascinated about capturing the extra worthwhile high-end luxurious EV phase. According to Ingenlath, whereas Tesla “is very much concentrating to go mass market in the future to compete with the likes of Volkswagen and Toyota, Polestar’s ambition is to go fully into this premium, luxury sports car segment. We are not aiming to produce 10 million cars per year.”
To achieve that phase, Polestar plans to introduce 4 new EVs over the subsequent 4 years. Late this 12 months, the Polestar 3 electrical crossover will go on sale, adopted by the coupe-like crossover the Polestar 4 in 2024. The subsequent 12 months, the Swedish automaker plans so as to add a bigger sedan referred to as the Polestar 5. Polestar additionally says it plans to introduce a convertible to the lineup in 2026.
“We will move our product portfolio upmarket and explore that end,” Ingenlath stated on the decision, explaining Polestar’s objective to be extra of a Porsche rival than a Tesla rival. “We are keen on developing desirable cars that offer great tech and design, and they have their price.”
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The different purpose he doesn’t need to get right into a worth conflict with Tesla is that he desires to guard Polestar’s resale worth, which ought to in flip hold present house owners glad. Ingenlath informed analysts he desires to ensure clients get pleasure from a “stable, reliable value with this car, that is [the] premium strategy that we are determined to follow.” How that may work out for Polestar stays to be seen, however not less than for now, it appears like a sensible technique.
Source: jalopnik.com