Looking at critiques of the Titan from two years in the past, I got here throughout this:
“Most of the time, the suspension and the truck’s body feel like they’re not on the same page. Impact harshness reverberates up from the road, through the structure, and into the cabin, but it is accompanied by a strange, soft, and absorbent sensation that runs contrary to a driver’s expectations,” J.D. Power stated in August 2020. “In any case, newer truck designs feel stiffer than does the Titan. Even the ancient Toyota Tundra, which is a fairly rough-riding truck, feels more solid and of a single piece than does the rather wiggly Titan.”
The Titan is an inoffensively styled truck outfitted with a cushty, well-equipped inside, a protracted checklist of security options and a really succesful V-8 engine. A car with these attributes in another phase nearly all the time does properly. But the full-size pickup market is totally different.
And Nissan’s expertise ought to function a warning to Toyota, whose full-size Tundra sells in minuscule numbers in contrast with Detroit pickups.
Toyota wants to choose a key efficiency metric the place the Tundra can declare best-in-class bragging rights — and never by a small margin. What we all know from the recognition of Detroit pickups is that patrons need the power to take their leisure gear (boats, trailers, campers) with them. So, if I’m the chief engineer of the Tundra, the following mannequin goes to have extra towing and hauling functionality than any competitor.
It will value billions to construct such a truck. But it is costlier to assemble a manufacturing unit, design and engineer the truck, distribute and promote it after which must kill it as a result of it could not compete.