The newest Mercedes-Benz CLA idea might not precisely be everybody’s cup of tea, nevertheless it’s nonetheless a fairly cool little automotive. Aside from the smooth design and futuristic cabin, it additionally guarantees 466 miles of vary, which ought to convert to rather less than 400 miles of vary in EPA testing. The most controversial a part of the design, although, is unquestionably the daytime operating lights embedded into the grille surrounding an illuminated Mercedes badge, which sadly appears like it should make it to manufacturing.
In reality, you’ll be able to most likely anticipate related illuminated grilles to make their method into all future Mercedes electrical autos. Speaking to Autocar, Gorden Wagener, Mercedes-Benz’s head of design, mentioned the German automaker believes signature illuminated grilles would be the EV equal of a very good exhaust.
“Iconic elements like the new daytime running lights, the star — that’s a new signature for Mercedes, and it’s very cool,” he instructed Autocar. “It’s a new electric exhaust: electric cars obviously don’t have one, and for customers having good pipes is always great, so these are the new pipes.
“It is a new interpretation of the Mercedes grille, but we still use the grille. There are so many faceless cars around, and we want to make a difference here. Our grille is very iconic,” he continued. “What’s crucial for us is being iconic. We want to make a difference to the sea of sameness, all these faceless cars that have no identity. We want to stick out of that with iconic features, and with Mercedes we have all the possibilities to do so.”
Let’s simply say we’re not precisely bought on this concept. Then once more, perhaps we’re only a bunch of outdated fuddy-duddies who don’t know how you can promote luxurious automobiles. For all we all know, this might take off and be a wild success for Mercedes. If that’s the case, good for them. But that doesn’t imply we’re going to be completely happy about it.
Source: jalopnik.com