From Grimace to Cosmc to the Hamburglar, McDonald’s has actually been embracing its previous McDonaldland characters currently. Its newest advertising and marketing stunt makes use of the latter, claiming that after the fast-food restaurant up to date its burgers final yr, they’re so scrumptious that the Hamburglar is planning “the ultimate burger-stealing heist.” And to tug it off, he’s driving a 1970 Plymouth Barracuda often called the Burgercuda.
Considering McDonald’s liberal use of yellow and crimson, we’ve to say, we’re shocked the Burgercuda appears to be like pretty much as good because it does. Even the McDonald’s badge on the entrance grille is tastefully built-in, which is a welcomed shock, as is the Burgercuda badge behind the entrance wheel. Dare we even say the Burgercuda appears to be like good?
Inside, the Burgercuda will get some yellow accents on the seats, nevertheless it’s nonetheless a way more restrained affair than we might have anticipated from McDonald’s. Then once more, it’s not just like the Hamburglar is essentially the most colourful character within the McDonaldland universe, and the inside typically displays what he wears.
As far because the promotion itself goes, McDonald’s says it’s giving freely free burgers to anybody who catches the Hamburglar driving round their metropolis. There will probably be a code which you can scan to obtain your prize, and one way or the other that can assist McDonald’s cease his final burger heist. You know, a reasonably customary advertising and marketing stunt.
Or is it? Could there be one thing extra nefarious occurring right here? Hmmm? The Hamburglar is a thief who drives a 1970 muscle automotive. You know who else is a thief who drives a muscle automotive from 1970? Dominic Toretto. And similar to Toretto, the Hamburglar must also be in jail for his crimes. Clearly, McDonald’s is making an attempt to show the Hamburglar into the most recent cool car-driving anti-hero.
The query is, why would McDonald’s do that? What if I instructed you it’s as a result of McDonald’s is anti-family? McDonald’s desires a cool, hip Hamburglar to persuade your children that muscle vehicles are so cool, they’ll rush out to purchase them whereas ignoring the entire lack of security options. And then McDonald’s may have them precisely the place it desires them.
Where will that be, precisely? What will McDonald’s do along with your youngsters? I can’t say for certain. I simply know there’s a conspiracy right here, and it’s solely a matter of time earlier than we work out what it’s. And no matter it’s, it’s positively nefarious. You’re not getting away with this McDonald’s.
Source: jalopnik.com