We know that, for probably the most half, most American automobile consumers are fairly boring; it could be good if many of the basic public had been fanatics like us. Every so usually although, there are glimmers of hope that there are extra individuals who get pleasure from shopping for and driving one thing they get pleasure from relatively than simply out of a must get round. Rising Miata gross sales are a kind of glimmers.
Mazda, like most different automakers, has launched its 2023 gross sales outcomes, each for the fourth quarter of 2023 and for all the yr. While large sellers had been Mazda’s crossovers, one of the crucial stunning gross sales will increase got here from the Miata. Mazda experiences that Miata gross sales had been up 45.4 % in comparison with 2022.
The Japanese automaker managed to maneuver some 8,973 sports activities vehicles. I don’t care what anybody says: these numbers are each reassuring and spectacular. It seems to be much more spectacular whenever you break that quantity down by mannequin. Those practically 9,000 gross sales work out to 4,591 roadsters, a rise of 77.4 % over 2022, and 4,382 of the folding convertible hardtop Miata RF which had a gross sales improve of twenty-two.3 % over 2022.
Those numbers won’t be spectacular to some who bear in mind Miata gross sales in its heyday the Nineties, when Mazda was shifting over 20,000 models a yr. Even from 2006-2008, the NC Miata was promoting over 10,000 per yr. These gross sales do transfer it nearer to the Miata’s essential competitor the Toyota GR86 which bought simply over 11,000 in 2023 and forward of the Subaru BRZ which bought simply 4,188 final yr.
As for you consumers on the market, hold shopping for this factor so Miata retains it alive. It’s one of many final inexpensive roadsters on sale in the present day, and Mazda appears to need to hold the ND round for so long as they’ll; Miata program supervisor Shigeki Saito saying in a latest interview that “For as long as possible we’d like to keep ND.”