Rover on the Rocks provides Warren Henry’s two Land Rover shops the chance to showcase the myriad equipment Land Rover has created for its autos.
Displays on the occasion assist increase gross sales of things like wheels, brush bars, tents and different off-road gear. Zinn mentioned since many attendees carry their very own autos, they use the chance to schedule service appointments.
The occasion additionally helps workers do their jobs higher, mentioned Zinn. “Everybody gets an opportunity to drive the course. Unless they are going on a training trip, they don’t get a chance to drive these vehicles off-road, so they get to learn a new skill, which they can use to help customers.”
Rover on the Rocks is greater than a promotional occasion for Zinn. When his father, firm CEO Warren Zinn, started them within the late ’80s, Zinn and his sister, Katy, the corporate’s retail merchandise supervisor, attended as kids.
Zinn mentioned he plans to proceed Rover on the Rocks, holding it twice a 12 months when attainable.
“After every event is over, we regroup and put our learnings together of what we did that was great, what we could do better and any ideas going forward,” Zinn mentioned.
For a long time, Land Rover and Jeep dominated the marketplace for go-anywhere, off-road autos, and the luxurious Range Rover had no actual competitors.
That, in fact, has modified, and the Range Rover particularly is seeing increasingly more rivals inch onto its turf, as different luxurious manufacturers corresponding to Rolls-Royce, Bentley, Aston Martin, Maserati and Cadillac roll out six-figure SUVs.
Rover on the Rocks helps preserve Zinn’s clients from drifting away.
“We have customers who drive a specific Land Rover, and they’ll see we have a different model,” Zinn mentioned. “They get an opportunity to drive that car and take it off-roading. Many times, they’ll say: ‘This is what I am getting next.’ ”