Remember Karma Automotive, the Chinese-owned, California-based firm that acquired Fisker Automotive’s property and commenced promoting the Fisker Karma as the Karma Revero? No? Vaguely? Well, it’s nonetheless round and, although it’s offered lower than 1,000 vehicles within the final 10 years, the brand new president has his eyes set on competing with Ferrari and McLaren, Automotive News studies.
“My goal for the brand is to be commensurate with the likes of McLaren, Aston and, in a dream state, Ferrari,” Karma Automotive President Marques McCammon informed Automotive News. “Five thousand-ish units annually would be a very, very solid business for us.”
It feels like a completely untenable aim at first look, however on the identical time, McCammon has the backing of Wanxiang Group, a multi-billion-dollar conglomerate that operates an enormous components provider in China, and he claims there has “literally been billions invested in Karma.” Billions of {dollars} have additionally been invested in Faraday Future, and that’s barely an actual automobile firm, however nonetheless. It’s going to be rather a lot simpler to show Karma round if in case you have a dad or mum firm prepared to throw a number of billion {dollars} at making it occur.
Karma additionally managed to poach Michelle Christensen, the designer of the brand new NSX, from Acura as its head of design. And whereas an up to date model of the Revero will reportedly go on sale in late 2024 with a value between $125,000 and $150,000, Karma additionally just lately revealed the Kaveya idea. Set to go on sale towards the tip of 2025, the Kaveya is a sporty electrical coupe with butterfly doorways and greater than 1,000 hp in prime trim that can provide a variety of at the very least 250 miles. Production shall be restricted to 400 models with a value within the $300,000 vary.
Whether or not rich prospects will really be fascinated by Karma’s new choices nonetheless stays to be seen. Not many individuals have ever heard of Karma, and even those that have most likely don’t comprehend it’s nonetheless in enterprise. Still, there’s nothing fallacious with having a little bit ambition, and with a number of billion {dollars} in funding lined up, it’s price a shot.
Source: jalopnik.com