The Wrangler 4xe is being researched alongside gasoline autos such because the Ford Bronco in addition to battery-electric choices.
It’s no shock that the Bronco is excessive on the checklist of opponents for the standard Wrangler and the Wrangler 4xe. It was essentially the most cross-shopped non-Jeep mannequin and No. 2 total for each variations in May on Edmunds.
But the Wrangler 4xe is also discovering itself in competitors with autos from Toyota, Tesla and Volkswagen that are not typical Jeep rivals.
The Toyota RAV4 Prime, a plug-in hybrid crossover that may rise up to 42 miles on EV battery energy alone, ranked second on the Wrangler 4xe’s cross-shopping slate in March. The RAV4 plug-in was third in April and fifth in May, making it the primary electrified choice outdoors Jeep that customers appeared for on Edmunds every month after visiting the Wrangler 4xe web page.
Many Edmunds customers who appeared on the Wrangler 4xe additionally checked out the Tesla Model 3, Volkswagen ID4 and Ford Mustang Mach-E — none of which cater to the kind of buyer who sometimes buys a Wrangler.
“I genuinely did not expect to suddenly see those other pure EVs show up,” mentioned Ivan Drury, senior supervisor of insights for Edmunds.
“You are going to get new buyers, you’re going to get new blood into the system; you’re not just taking from the same old people, same old segments,” Drury mentioned. “So that offering has really diversified their customer base, and that’s fantastic. Because, again, you’re not going to repeat customers, you’re going for expansion.”
Kelley Blue Book’s web site tracked some Wrangler 4xe customers additionally trying into plug-in hybrid variations of the Hyundai Tucson and Santa Fe.
Meanwhile, the one electrified mannequin that customers exploring the usual Wrangler later browsed was its personal 4xe variant.