Hyundai kicked off the worldwide introduction of its new all-electric Ioniq 6 by differentiating not simply the design of the brand new sedan, but additionally the goal its aiming for with the brand new EV — younger professionals on the lookout for a luxurious really feel, and not using a luxurious value.
It additionally supplied up a couple of new particulars concerning the sedan — not pricing, sadly — revealing the truth that it is going to arrive within the U.S. within the first quarter of 2023. Production will likely be in South Korea, beginning within the third quarter of this yr, with deliveries starting in Asia and Europe early within the fourth quarter.
Not solely is the outside design dramatically completely different from its predecessor, the Ioniq 5, the advertising efforts behind the brand new mannequin will take a novel method as nicely. Hyundai’s created the Ioniq 6 Digital Studio.
It homes prolonged actuality content material that gives an “immersive experience for people to encounter (Ioniq) products in a virtual reality space,” stated Thomas Schemera, government vp, Global CMO and head of CX Division, Hyundai.
Potential consumers can entry the studio utilizing computer systems, laptops, or sensible telephones. Users will likely be given the chance take part in on-line challenges, together with races and different on-line driving occasions. The Ioniq 6 will likely be obtainable in main Metaverse platforms like Roblox and Beto.
Additionally, it is going to supply a group of NFTs, which will likely be launched July 14, after the digital premiere of the car. There will likely be curated on-line and offline experiences for NFT holders the corporate’s dubbed Ioniq Citizenship.