The 2024 Ford Mustang Dark Horse is, by all accounts, an excellent automobile. Yet, as befits the identify, it was solely sudden — a brand-new efficiency oriented trim degree, 60 years into the Mustang’s dynasty? Why? What may the variations presumably be from the GT, SVT, Cobra, or Shelby monikers?
That’s the query Savagegeese got down to reply. By talking with the seventh-generation Mustang’s chief engineer, model supervisor, exterior and inside designers, and digital experiences supervisor, Jack and Mark aimed to determine the story of the Dark Horse — the place it got here from, what it’s right here to do, and the way it’s completely different.
The concept, based on Ford, was to convey the Mustang into the longer term. The firm wished to make one thing that may enchantment to a youthful demographic, get The Youths within the Mustang by introducing one thing new to the lineup — a trim degree with out pedigree, historical past, or legacy, that would start to construct these up for itself.
Whether it should work, after all, is but to be seen. As a Youth myself, relative to the typical age of a brand new automobile purchaser within the U.S., the Dark Horse does enchantment to me — it’s novel, trendy, fascinating. Yet, like most different Youths, I don’t have 60 grand kicking round for a brand new Mustang. If Ford actually desires to focus on a youthful purchaser, that price ticket could also be an insurmountable hurdle.
Savagegeese’s video is, as all the time, well worth the watch. The pair have turn into a number of the most interesting automotive documentarians on YouTube, and so they’re all the time bringing the fascinating tales behind new vehicles out into the open. It’s a Friday afternoon, what else are you doing when you fake to work?
Source: jalopnik.com