Younger automobile patrons had been much less more likely to suggest the dealership expertise and had extra frustrations with the car-buying course of than older shoppers, in keeping with a survey by CDK Global Inc.
The research, launched Thursday, surveyed 1,100 latest automobile patrons in December and analyzed their preferences and frustrations with the car-buying course of by numerous age teams.
The research categorized members of Gen Z as automobile patrons from the ages of 18 to 25, millennials as 25 to 40, Gen X as 40 to 55 and child boomers as these 56 and over.
CDK stated 81 p.c of Gen Z members stated their greatest precedence when buying a automobile was taking their time and exploring all of their choices, in contrast with solely 73 p.c of millennials, 60 p.c of Gen Xers and solely 45 p.c of child boomers. The survey additionally stated members of Gen Z had extra issue buying a car on-line than older generations.
Brendan Dougherty, CDK’s director of product advertising, attributed this pattern to 56 p.c of Gen Z respondents telling CDK that they had been making their first automobile buy.
“For most of these consumers, this is their first major purchase, and they come in with some assumptions that they could do more of this thing online than what they really can do, because of the complexity of a car transaction,” Dougherty informed Automotive News.
Luxury automobiles had been additionally extra in style amongst Gen Z, in keeping with the survey, with 39 p.c of patrons buying a luxurious automobile in contrast with 27 p.c of Gen X patrons and 12 p.c of child boomers.
Forty-five p.c of Gen Z respondents informed CDK they had been annoyed by having to attend for a salesman when going to a dealership.
Gen Z “said that they wanted someone to help them, they wanted to take their time, but they also still valued speed,” Dougherty stated.