“For one reason or another Nissan did not remain on the electric track,” Palmer advised the Automotive News Europe Congress right here on Thursday. “If they had, there was a very clear rollout plan for [electric] cars. If they had followed that they could have had a valuation not dissimilar to Tesla.”
Nissan’s actions have been doubtless a response to the excessive value of the Leaf, Palmer stated.
Nissan doubtless rolled again its electrical ambitions as a result of concern over whether or not the longer term could be electrical and when electrical vehicles would turn into worthwhile, he stated. “Closing down the electric strategy improved the profitability of the company,” Palmer stated.
One casualty of not pursuing EVs so strongly was a battery-electric automotive destined for Nissan’s premium model, Infiniti. The mannequin was proven because the LE Concept and based mostly on the Leaf, Palmer stated.
Palmer steered the event of the unique Leaf throughout his time at Nissan as chief working officer. He left the automaker in 2014.
The Leaf was developed to counter Toyota’s success with its Prius gasoline-electric automotive, Palmer stated. “Rather than following the hybrid direction we were following EV in terms of technology.”
Nissan has since switched to Toyota’s monitor with hybrid drivetrains and is about to start out deliveries of the Qashqai E-Power compact SUV.
The firm’s can be taking orders for its delayed Aryria midsize electrical SUV.