Melody Lee, a former advertising and marketing govt at Cadillac, is taking on as CMO at Mercedes-Benz USA.
Lee is one in all three senior hires introduced by Mercedes on the model’s annual seller assembly in Vancouver, British Columbia, on Thursday. The Atlanta firm has seen govt churn lately, together with in gross sales, finance and customer support. Mercedes-Benz USA is on its second CEO since 2019.
Lee, who will tackle her new function July 1, joins from the design firm MillerKnoll, the place she led model technique for Herman Miller and Knoll manufacturers.
Previously, Lee served in two govt roles at Cadillac, together with model advertising and marketing director over the course of her six-year tenure with the luxurious model.
One of GM’s youngest-ever executives, Lee developed and oversaw the launch of Cadillac’s “Dare Greatly” marketing campaign and created and launched Book by Cadillac. She was appointed international director of the subscription service in November 2017, however eight months later, she was out at GM.
A Texas native and daughter of Taiwanese immigrants, Lee was named an Automotive News Rising Star in 2014.
She replaces Mercedes-Benz USA’s longtime advertising and marketing boss and one-time interim CEO Drew Slaven, who left the corporate in February.
According to his LinkedIn profile, Slaven served as Mercedes’ U.S. CMO beginning in 2014 and managed a $500 million annual finances.
He dealt with the monetary and authorized negotiations to purchase the naming rights of Mercedes-Benz Stadium, dwelling of the Atlanta Falcons NFL franchise. Mercedes-Benz USA CEO Dimitris Psillakis as soon as referred to the deal because the “company’s largest-ever marketing endeavor.”
Source: www.autonews.com