Stellantis has appointed Aamir Ahmed, a former Fiat Chrysler Automobiles marketer who went on to work for Amazon and Harman International, to guide the Fiat model in North America.
The transfer is efficient instantly, the automaker stated Thursday. Ahmed assumes the duty from Larry Dominique, who had been main Fiat along with his function as senior vice chairman for Alfa Romeo in North America.
Ahmed, 39, will take the reins of a model that has had problem getting traction within the U.S. Fiat presently sells solely the 500X right here however plans to reintroduce an electrical model of the five hundred in 2024.
Fiat’s international CEO, Olivier Francois, stated final fall that the 500e would return to make the most of the business’s fledgling electrical “revolution” within the U.S. however that the Italian model has no grand quantity ambitions for it and did not plan to develop the product portfolio additional.
Stellantis stated Ahmed will head a North American unit tasked with “providing cool mobility solutions for all.” Ahmed has “extensive experience and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers,” the automaker stated.
Ahmed first joined Stellantis in 2011 and had roles involving Uconnect and related providers in addition to SRT product and model advertising. After leaving in 2017 he spent 4 years in gross sales at Harman and 15 months as Amazon’s North American head of associate advertising for Alexa Auto, in keeping with his LinkedIn web page.
“Aamir is back where he belongs and at the right time, leading Fiat on its electrification path here in North America,” stated Stellantis North America COO Mark Stewart in an announcement. “We’re excited for him to hit the ground running.”
In distinction to its minimal gross sales in North America, Fiat has been a quantity chief for Stellantis globally, and the European variant of the 500e, referred to as the New 500, is amongst Europe’s top-selling electrical automobiles.
The model hasn’t come near duplicating that success within the U.S. It returned to the market in 2011 after a 27-year hiatus, pushing a youthful vitality that drove it to greater than 40,000 annual gross sales from 2012 to 2015. Fiat had focused U.S. gross sales of fifty,000 automobiles in 2011 and 78,000 in 2013 however peaked at 46,121 in 2014 earlier than a steep dropoff starting in 2016.