Pricing ranges from $21,495 for the bottom LS trim to $24,995 for the 2RS and Activ trims, together with transport. Chevy says it is gearing the Trax at youthful adults and empty nesters, and it additionally desires to steadiness the automobile’s gender combine, which has skewed extra closely towards ladies. The model says it anticipates about half of consumers will select the Activ trim or one of many RS trims — 1RS or 2RS.
Frank Kent Motor Co., which sells Chevrolet at its dealership in Corsicana, Texas, has clients on a wait checklist for the Trax for the primary time, seller principal Will Churchill mentioned.
The new design improves its attraction with customers, significantly its styling given its worth, Churchill mentioned.
“New cars have become less affordable for a significant portion of the population, and usually when you get into a vehicle at that price point, for some reason, they’re not the most desirable-looking vehicle,” he mentioned.
“The fact that automakers are putting design into the entry level is a smart thing,” he added.
The Trax will come commonplace with Chevy Safety Assist, which incorporates computerized emergency braking, entrance pedestrian braking, lane-keep help with lane-departure warning, and forward-collision alert. Previous variations didn’t have these options, Chevy mentioned.
Andy Guelcher, seller principal of Mohawk Chevrolet in Ballston Spa, N.Y., mentioned the Trax shall be “absolutely incredible” and permit Chevy to higher compete in a fast-growing section.
He mentioned he’s coaching his gross sales groups now on options the Trax affords because it has extra content material than different autos did at that worth level previously.
“I think it’s going to be a home run, I really do,” he mentioned.
“There’s a push to get these prices down but also get the content in the vehicle up so you’re creating this great value for the consumer,” Guelcher added. “In the past three years, all they have known is less content and more price increases, so it’s trying to get back to that value proposition.”