A girl’s Kia Sorento caught on hearth final week and the one factor that survived was a Stanley tumbler, which sat within the cupholder whereas her automotive burned. The tumbler made it out unscathed and the Kia’s proprietor, Danielle, posted a video on TikTook displaying the Stanley cup’s sturdiness. The video went viral, accruing over 80 million views since launch, and Stanley is now changing the tumbler in a present of help for the unlucky Kia proprietor. It’s additionally changing her burnt automotive.
Make no mistake. This is a significant model being a significant on-line model, and Stanley is capitalizing on the optimistic consideration Danielle positioned on the U.S. maker of the well-known vacuum flask. In the video, Danielle pries the tumbler lose from the charred middle console and says, “Everybody is so concerned about if the Stanley spills […] It was in a fire yesterday. Still has ice in it.” She shakes the cup and the ice remains to be intact.
The firm profiting from the viral video most likely doesn’t make the gesture any much less welcome for the girl, who’s Kia Sportage burned to a crisp. Stanley’s world president Terence Reilly cited Danielle’s video and posted a message saying they had been sending her some tumblers to switch the one within the hearth. He then supplied to switch her automotive, including the corporate had by no means finished one thing like that earlier than and would most likely by no means do it once more.
From the appears to be like of the video Danielle posted, it appears her Sorento was a third-generation mannequin. These automobiles had been included in a recall issued on September of 2022 for hearth danger. Documents from NHTSA present that 2016-2022 Kia Sorento fashions might catch on hearth as a consequence of a defect of their tow hitch harness.
Kia and the NHTSA warned homeowners of the affected autos to park exterior and away from buildings till the recall was addressed. It’s not sure whether or not Danielle’s Sorento burned as a consequence of that particular defect from las 12 months’s recall, however Kia has needed to concern a variety of remembers these days as a consequence of hearth dangers. Either means, it looks as if Stanley goes to switch Danielle’s Kia, which had the misfortune to be immolated, however, at the very least, had the nice fortune of getting the Stanley in its cupholder on the time.