Prices of sure variations of the 2024 Ford F-150 Lightning electrical pickup truck are going up, whereas others go down, Ford revealed Tuesday, in a recalibration of prices for the electrical truck because the automaker prepares to chop manufacturing.
The base Pro grade, aimed primarily at fleet patrons, will now begin at $57,090 together with the $2,095 vacation spot, up from $52,090 earlier than. This brings the entry worth not fairly as excessive as its March 2023 peak of $61,869 (or almost 50% increased than the unique worth quoted by Ford on the Lightning’s unveiling), however virtually. Ford started reducing Lightning costs later in 2023, however that pattern seems to have been short-lived.
Meanwhile, the XLT with the usual vary battery pack reportedly will get a $10,000 worth hike—or a $7,500 hike versus 2024 pricing Ford had already launched—to $67,090. Ford can also be reportedly eliminating the prolonged vary battery possibility for the XLT, in addition to the usual vary battery for the Lariat grade. That brings the beginning worth of the Lightning with the bigger pack and 320-mile vary to the Flash model, at $75,590. The prolonged vary Lariat will get a $2,000 worth improve, bringing its beginning worth to $81,590.
2024 Ford F-150 Lightning
On the opposite hand, Ford is slicing costs on top-trim variations of the Lightning. The Platinum goes down $5,000 versus what Ford had already introduced for 2024, to $87,090, as does the Platinum Black, at $95,090.
“We are making adjustments to pricing, production and trim packages to achieve the optimal mix of sales growth, profitability, and customer access to the IRA tax benefit,” defined Ford spokesperson Marty Günsberg.
Ford introduced a 2024 F-150 Lightning Flash mannequin in October 2023, including a warmth pump and positioned between the XLT and Lariat. This mannequin is reportedly getting a $3,500 worth improve to $75,590. At that point Ford additionally stated it was carrying the bottom $52,090 worth of the bottom Pro over, with a better $2,095 vacation spot price ($100 greater than 2023). The vacation spot price is reportedly not being modified amid these worth hikes.
However, the costliest Lightning fashions are reportedly getting worth cuts. The Platinum grade will now reportedly price $87,090—down $7,000 from 2023—whereas the new-for-2024 Platinum Black will begin at $95,090. That’s $5,000 lower than the worth talked about when Ford introduced this mannequin in August 2023.
Ford notes that modifications do not apply to current 2023 F-150 Lightning fashions, nonetheless at dealerships.
2024 Ford F-150 Lightning Flash
The newest spherical of worth modifications comes amid deliberate manufacturing cuts. Last October, Ford introduced that it had opted to gradual F-150 Lightning EV manufacturing reasonably than decrease the worth. At the time, Ford reportedly advised suppliers to anticipate manufacturing volumes of 1,600 Lightnings per week in 2024, in comparison with its earlier goal of three,200 per week.
That adopted a transfer earlier in the summertime, wherein Ford lowered EV targets for 2023, pointing to price. The automaker had beforehand mentioned reaching annual manufacturing of 600,000 EVs someday in 2023, however now goals to succeed in that quantity this 12 months.
Ford’s scaling again of EV objectives additionally included a smaller model of the Michigan LFP battery manufacturing facility it had touted as a key for reasonably priced EVs—together with pending variations of the Lightning.
With further reporting by Bengt Halvorson