Ivan Drury, senior supervisor of insights for Edmunds, would not assume Jeep can be content material with “middle-of-the-pack performance” within the gross sales race.
One solution to make an upward transfer, Drury stated, is to broaden the portfolio with an electrified Compass.
Drury pointed to the success of the top-selling RAV4, which has a various slate of choices, from a traditional hybrid to the RAV4 Prime plug-in hybrid. On high of that, he stated, there are the normal gasoline fashions that embrace the TRD trim for these searching for off-road functionality.
The RAV4 Hybrid had its finest first half ever, with 86,673 gross sales, up 65.5 % from the year-earlier interval, Toyota stated. RAV4 Prime gross sales by June rose 5 % to 10,153.
Drury stated the phase calls for electrified powertrains.
“Whether it be plug-in hybrid, full-on EV or just a standard hybrid, that’s something that definitely gives a leg up,” Drury stated.
“It’s going to add parity because we see so many plug-in hybrids and hybrids in this realm already.”
Karl Brauer, government analyst at iSeeCars.com, stated a plug-in hybrid variant would work within the U.S.
“We’ve seen really positive reactions to every [Jeep] 4xe version that has come so far,” Brauer stated. “If they wanted to add that component to the Compass, it would only further bolster its competitiveness in that category and extend the time frame of which the car should be capable of strong sales.”