Truck followers are already cooling on EV pickups regardless of extra choices available on the market and information of upcoming fashions from the likes of Chevy and Ram. The Silverado EV and Ram 1500 REV have but to be launched, whereas the Tesla Cybertruck has just lately joined the Rivian R1T and Ford F-150 Lightning on the market within the U.S. And, but, all of those present and upcoming EV vehicles are trailing the electrical Toyota Tacoma in reputation, in accordance with a survey from Autolist.
The Toyota Tacoma EV doesn’t even exist but, neither is there a timeline for its launch. Toyota has dedicated to creating an electrical model of its common midsize truck, however what kind it is going to take and when it is going to debut is unknown. Toyota previewed a Tacoma EV idea in 2021, and it turned out the idea regarded so much just like the 2024 Tacoma.
That might level to an imminent Tacoma EV launch however don’t maintain your breath, particularly contemplating that Toyota waited this lengthy to launch a hybrid Tacoma, what with the addition of the i-Force MAX mannequin. It’s anybody’s guess when the Tacoma will go electrical, and after I’ve requested Toyota, representatives decline to remark. But the uncertainty is just not robbing truck followers of any enthusiasm for the Tacoma EV, as the newest fully-electric truck survey from Autolist exhibits:
In 2023, The Toyota Tacoma EV overtook the Ford F-150 Lightning to change into the preferred EV truck in America. Autolist notes that the survey presents a hypothetical matchup as a result of it contains EV vehicles which might be but to be launched.
But that hadn’t prevented the Ford F-150 Lightning from taking the highest spot in the identical survey for the final two years, when it was voted the primary selection for potential EV truck homeowners consecutively in 2021 and 2022. Now, practically one quarter of survey respondents say the Tacoma is the EV truck they’re most probably to purchase, which can level to how underwhelmed persons are with present EV vehicles, in accordance with Autolist CEO Corey Lydstone:
While the Toyota moved up 4 proportion factors from 2022 to 2023 to say prime spot, the Ford Lightning fell by the identical proportion year-over-year.
“We would attribute some of this decline by the Ford to the fact that it’s less of a novelty for consumers these days,” Lydstone mentioned. “With more than a year of deliveries under its belt, the Lightning may not hold the same gee-whiz cache as the rest of the top-ranking models on our list, all of which have yet to launch.”
“For Toyota to outrank Ford here means either truck owners have high hopes for the electric Tacoma or they’re underwhelmed by what they see in the current F-150 Lightning, possibly both.”
The Ford F-150’s huge success on the U.S. market simply doesn’t appear to be translating to success for its EV sibling. And whereas the Tesla Cybertruck has technically gone onto wide-scale launch, early studies say the pickup is just not as interesting for truck followers because the hype round it might counsel. And the Cybertruck is nowhere close to manufacturing capability of the F-150 Lightning.
The Tacoma has lengthy been a bestseller amongst midsize vehicles, so comparability between a (hypothetical) Tacoma EV and the total dimension F-150 Lightning is sophisticated. A brand new Ford Ranger EV could be a extra acceptable comparability, however there’s no indication when it’ll be launched, if in any respect. Ford says it is going to make a second EV truck alongside the F-150 Lightning, however who is aware of when?
It’s telling that an EV truck that doesn’t exist but is already extra interesting to patrons within the U.S. than what’s presently available on the market. It may very well be a case of individuals pinning their hope for a greater EV on one thing that’s but to materialize.
It’s laborious to search out fault with one thing that isn’t really actual, however many present truck homeowners and non-truck homeowners alike — together with EV early adopters and EV holdouts — say that they’d reasonably look forward to the Toyota Tacoma EV than take their possibilities on most different EV pickups.