Key findings
The research contains 10 components: accuracy of said battery vary, availability of public charging stations, price of possession, driving enjoyment, ease of charging at house, inside and exterior styling, security and know-how options, service expertise, and car high quality and reliability.
This yr’s award-eligible autos doubled for mass market EVs and the premium section grew from 4 to 5 autos.
Mass market EV house owners have discovered infotainment to be essentially the most problematic class for the third consecutive yr. Premium EV house owners discover squeaks, rattles and total exterior to be the biggest points.
The largest discrepancy between the mass market and premium house owners is in public charging. Premium EV proprietor satisfaction on this space scored 589 factors, against 341 amongst mass market house owners.
“The EV marketplace is dynamic and the important factors that manufacturers need to watch will vary based on their history and experience,” Gruber stated. “First-time EV buyers who are more mainstream will compare their EV’s build quality to what they know about gas-powered vehicles.”
New survey questions on this yr’s research present that satisfaction is larger for individuals who have used their EV for towing. General satisfaction, driving vary satisfaction and said car vary accuracy satisfaction are all larger amongst those that used their EV to tow.
The charge of first-time EV possession rose 11 proportion factors from 2022, rising to 85 p.c from 74 p.c. Mass market EVs are attracting new house owners extra rapidly, with the share of first-time mass market EV house owners leaping to 89 p.c in 2023 from 67 p.c in 2022.
Despite the rise in EV possession, satisfaction is barely larger amongst veteran house owners in a single class: car high quality and reliability.
First-time mass market house owners cite decrease operating prices and tax incentives as their largest buying incentive, whereas first-time premium EV house owners cite driving efficiency. Overall satisfaction for mass market house owners averaged 730 factors whereas premium proprietor satisfaction averaged 756.
Source: www.autonews.com