Dye, who was Stellantis’ supplier council chairman in 2022, thought the idea was “spectacular.” He owns Daytona Dodge-Chrysler-Jeep-Ram and Maserati-Alfa Romeo of Daytona in Daytona Beach, Fla.
“We’re going to be back in that [midsize] game,” Dye informed Automotive News. “Without a doubt, it looks like a Ram. I look at some of the other midsize offerings in the market, and I’m not going to pick on the individual brands, but I don’t think they always favor their mother brand. The midsize ones have seemed to get away, and they don’t look the same. This is very much a Ram.”
Dye mentioned Stellantis officers detailed greater than 30 new merchandise for quite a few manufacturers throughout the assembly, the primary of its sort in eight years for retailers who had been with Fiat Chrysler Automobiles earlier than the 2021 merger that introduced FCA and PSA Group collectively as Stellantis. He mentioned CEO Carlos Tavares defined the place the corporate is heading and mentioned profitability within the age of accelerating EV manufacturing.
The firm frolicked attempting to open minds about electrical automobiles and their capabilities.
“There was not an attempt to force it down anybody’s throat, really, rather than get people to understand,” Dye mentioned. “They took a lot of time explaining this transition, took a lot of time giving you data, numbers on performance and those types of things. You absolutely would have walked away from that, if you paid attention and you were awake, [with a] different mindset about what EV really means.”
Source: www.autonews.com