Ingenlath’s method is pragmatic.
Polestar has neither the model consciousness nor the revenue margin to launch right into a market share battle with section heavyweights Tesla and Ford. The Volvo affiliate started delivering its first and solely mass-market EV, the Polestar 2 fastback, in 2020.
But a trio of extra highly effective, higher-priced fashions aimed on the U.S. market will arrive over the following three years and may bolster Polestar’s foothold within the luxurious EV house.
The Polestar 3 midsize crossover lands in U.S. shops in This autumn and can begin at $85,300, together with transport. The Porsche Cayenne-size utility mannequin is constructed on a brand new Volvo-developed electrical platform and sports activities a Polestar-inspired design.
Next yr, the automaker will debut a second crossover — the sporty Polestar 4. The Polestar 5 giant sedan follows in 2025, and the Polestar 6 roadster a yr later.
Polestar’s product portfolio aspires competitively to rival Porsche, not Tesla, Ingenlath mentioned.
“We will move our product portfolio upmarket and explore that end,” he mentioned. “We are keen on developing desirable cars that offer great tech and design, and they have their price.”
Ingenlath pointed to the 2024 Polestar 2, which arrives within the third quarter and delivers extra energy and vary, a brand new drive configuration and revised entrance fascia.
Polestar’s chief has another excuse to keep away from a value battle — defending residual values and avoiding ticking off present prospects.
Tesla’s choice to slash costs by as a lot as 20 % drew protests from some prospects who noticed the resale worth of their vehicles dinged.
Ensuring prospects have a “stable, reliable value with this car, that is [the] premium strategy that we are determined to follow,” Ingenlath mentioned.
Source: www.autonews.com