Fisker on Thursday mentioned it will add franchised dealerships alongside company-owned showrooms, pivoting away from the pure direct-sales mannequin beforehand mentioned.
“We are evolving our business model and intend to add as many as 50 dealer partners in the U.S. and Canada and a similar number of dealer locations in Europe this year,” CEO Henrik Fisker mentioned in a press release to Reuters.
Fisker mentioned the addition of franchised dealerships would assist “satisfy increasing demand for the Fisker Ocean and to prepare for launch of additional future models.” Fisker has reported that its contract producer Magna produced 10,142 Ocean electrical SUVs in 2023, however solely 4,700 had been delivered to prospects. And Fisker has proven potential follow-up fashions, together with the inexpensive Pear, the Alaska pickup truck, and Ronin convertible.
An organization press launch mentioned that sellers ought to begin receiving automobiles by the tip of the primary quarter, including that negotiations with sellers began in November 2023. Fisker plans to supply no-haggle pricing “where permitted” and claims it will not require dealerships to make pricey upgrades to current amenities. Mandatory EV-related upgrades have turn into a sticking level for Ford and General Motors as the 2 automakers attempt to put together their seller networks for a lot larger volumes of EV gross sales.
The firm does plan to keep up its Fisker Lounges as showrooms, however North American dealerships will quickly deal with every part from take a look at drives and gross sales to financing, servicing, and guarantee repairs. In Europe, the corporate plans a hybrid mannequin, signing up sellers whereas persevering with direct gross sales.
Tesla made direct gross sales a part of the EV-startup template. Its direct gross sales and repair mannequin was based mostly on Apple Stores—and it included hiring the creator of that retail mannequin. But different automakers have had various ranges of success in copying it.
2023 Fisker Ocean
Earlier this week, Vinfast additionally introduced a pivot to the franchised dealership mannequin. The first Vinfast dealership has already opened in North Carolina, one among 125 gross sales factors the corporate is aiming for within the U.S.
Originally Rivian deliberate to make use of sellers for service and assist, whereas promoting straight. But it will definitely shaped its personal operation for every part, turning into absolutely direct like Tesla. Lucid can be presently utilizing direct gross sales solely.
Polestar makes use of a hybrid mannequin that takes benefit of dealership service amenities from father or mother model Volvo and could also be the very best of each worlds. Volvo itself tried direct gross sales of its EVs, however sellers pushed again.