Acura
Acura has unveiled a dynamic advertising and marketing marketing campaign for its upcoming all-electric 2024 ZDX and ZDX Type S efficiency SUV. The marketing campaign, titled “Unlock the Energy,” goals to showcase the efficiency capabilities, revolutionary expertise, and driver-oriented inside of the Acura ZDX. Both the ZDX A-Spec and ZDX Type S, described because the quickest and strongest SUV Acura has ever produced, are actually out there for configuration and reservation on Acura’s official web site.
The multi-channel launch marketing campaign is highlighted by a cinematic-style brief movie that immerses viewers into the Acura House of Energy. In this digital area, a student-driver undergoes 4 classes – Legacy is Your Foundation, Energy is Nothing Without Control, There is Power in Silence, and Unlock the Energy Within. These classes are designed to replicate the self-discipline and challenger spirit ingrained in Acura’s Precision Crafted Performance DNA.
Meliza Humphrey, senior supervisor of Acura Marketing, expressed pleasure in regards to the timing of the marketing campaign, coinciding with the provision of the all-electric Acura ZDX for reservation and market arrival. The marketing campaign is positioned as a declaration of Acura’s dedication to unleashing a big quantity of power within the electrified period.
The ZDX Unlock the Energy marketing campaign shall be a distinguished theme on the Sundance Film Festival, the place Acura is a Presenting Sponsor and Official Vehicle for the 14th consecutive 12 months. Festival attendees may have the chance to expertise the Acura “House of Energy” in Park City, reflecting the themes offered within the marketing campaign.
Developed in collaboration with company companion MullenLowe Los Angeles, the marketing campaign includes a cinematic soundtrack with “X Gon’ Give It To Ya” by DMX. It shall be showcased through the March faculty basketball championship event and proceed via the spring throughout numerous media platforms, together with broadcast TV, streaming, out-of-home, digital, and social media.
Additionally, the marketing campaign introduces the Acura Energy Key Card, out there at www.unlockacurazdx.com. This card provides unique advantages to ZDX reservation holders, together with reductions to Acura leisure companions and VIP entry to Acura-sponsored occasions, such because the 2024 Acura Grand Prix of Long Beach. The Energy Key Cards, out there in bodily and digital codecs, additionally present reductions from Acura’s high-profile leisure and audio companions.
The 2024 Acura ZDX, an all-electric SUV set to reach at dealerships early this 12 months, is offered as delivering on Acura’s dedication to Precision Crafted Performance within the electrified period. It options dynamic styling, class-leading premium expertise, and guarantees an exhilarating driving expertise. With DC quick charging functionality and a variety of complete residence and public charging options, Acura goals to supply a handy and environment friendly charging expertise for ZDX house owners.
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Source: www.automotiveaddicts.com