Italy’s Momodesign is understood for its modern gear, helmets, boots, luggage, and eyewear. Thanks to a basic but informal aesthetic, city bike, scooter, and bicycle riders flock to the fashionable model.
Dainese is trendy in its personal proper, however the iconic Italian gear producer pairs its elevated design with immediately’s newest improvements. Now, a brand new partnership will draw on Dainese’s superior applied sciences and supplies to enrich Momodesign’s up to date and cosmopolitan styling for a variety of Momodesign-branded attire, footwear, helmets, and equipment.
“Dainese and Momodesign share a common goal – to spread Italian design and quality worldwide, offering support among the challenges of modern urban mobility,” acknowledged Dainese Group CEO Cristiano Silei. “I welcome the partnership with this prestigious brand with great enthusiasm, and I’m sure that our brands, united by shared values, will enhance the range that we offer our customers still further.”
Founded in 1981, Momodesign functioned as a styling agency earlier than transitioning to a life-style and motorbike clothes shop. The model’s digital presence favors offline and on-line distribution with a devoted e-commerce channel.
Under the newest settlement, Momodesign will design every bit on the firm’s model middle, with Dainese engineering and manufacturing the merchandise. The assortment might be out there at Dainese shops worldwide and on-line, increasing Momodesign’s distribution and model recognition.
“Innovation and style have always underpinned Momodesign’s strategy,” claimed Momodesign managing director Paolo Cattaneo. “We are proud to be able to collaborate with Dainese, a leading global company that will be able to add even more value to our identity with the development of the brand at an international level. I have always had a clear vision for our brand and its unique DNA. Now, this collaboration will mean that Momodesign can express its full potential.”
So far, 2022 has been an eventful yr for Dainese. Global funding agency Carlyle Group acquired the Dainese Group (together with AGV and TCX) in March. Despite the latest buyout, Dainese continues to have a good time its fiftieth anniversary in 2022. The new strategic alliance with Momodesign is simply the newest transfer for the Italian gear maker, and we are able to’t wait to see the joint-developed assortment quickly.