Ford is conserving the Goodwood Festival of Speed colourful in celebration of Pride Month. It’s bringing a truck referred to as the Very Gay Ranger Raptor to the occasion.
The rainbow-colored truck, which additionally has gold accents, will do extra than simply catch eyes and a take a run up the hill — it will likely be used to assist get consideration in the direction of what Ford is looking “Tough Talks”.
These talks will contain homosexual Welsh rugby participant Gareth Thomas, racing driver Abbie Eaton, comic Catherine Bohart, and Lord March. The dialog shall be about how the automotive trade might be extra inclusive for the LGBTQIA+ neighborhood.
This isn’t the primary Very Gay Ranger to exist — the unique truck was a venture of Ford of Germany, constructed for the Christopher Street Day celebration in Cologne. It took place as a response to a social-media consumer calling the corporate’s Performance Blue paint shade “very gay.” So, in a little bit of trolling the homophobes, Ford turned a detrimental right into a constructive.
Not solely that, however those that have a nostril for the historical past of Ford in Europe, the Very Gay Ranger was additionally a homage to a rainbow-colored Ford Ka pickup conversion that was inbuilt 1998, additionally for the Christopher Street Day celebration.
It’s clearly Pride Month right here within the States, too, and Ford has celebrated by constructing a Ford Bronco Wildtrak with the identical paint scheme. It debuted on the Memphis Pride Fest this month.
[Images and video: Ford]
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