General Motors and Tesla are the large winners within the 2022 Automotive Loyalty Awards, with Tesla topping Ford for U.S. model loyalty for the primary time, S&P Global Mobility mentioned Monday.
Despite a three-year industrywide drop in buyer loyalty, GM managed to win the “Overall Loyalty to Manufacturer” award for the eighth-straight 12 months. Industrywide shortages have brought about clients to buy different manufacturers, prompting business common loyalty to drop from 54.6 p.c in 2019 to 50.2 p.c in 2022.
GM sees a constant demand for its SUVs and pickups as stock ranges rise, S&P Global Mobility mentioned in an announcement.
“The past three years have been a challenge for the automotive industry,” Joe LaFeir, S&P Global Mobility president, mentioned within the assertion. “As customers are returning back to market post pandemic and inventory levels have slowly improved from last year’s lows, retaining loyal customers has been more challenging than ever before.”
Shortages have impacted home producers this 12 months — significantly Ford Motor Co.
Tesla’s win for “Overall Loyalty to Make” marks the primary 12 months within the final decade that Ford has not gained the award, mentioned Vince Palomarez, S&P Global Mobility product supervisor.
Ford gained the award in 2021 for the twelfth consecutive 12 months, powered by its clients’ long-standing allegiance to F-Series vehicles.
Source: www.autonews.com