Anyone overhearing Ram’s Super Bowl advert from one other room may confuse it with a run-of-the-mill male enhancement pitch.
Ram’s spot, nonetheless, is about offering a unique form of spark. The truck model is taking up vary nervousness forward of the 2024 launch of its electrical pickup that will likely be referred to as the 1500 REV.
The innuendo-packed industrial deliberate for the fourth quarter is one among two from Stellantis after the corporate sat out final yr’s Super Bowl. Jeep can be utilizing Sunday’s sport to unfold the phrase about its electrical ambitions. It’s the primary time Jeep created a Super Bowl spot to be deployed at a worldwide degree, the corporate mentioned.
Stellantis is predicted to be joined by only some different automakers. General Motors is selling its transition to EVs, whereas Kia is touting a brand new off-road model of its gasoline-powered Telluride crossover.
Ram’s 60-second industrial supplies the primary glimpse of the manufacturing model of the 1500 REV and explores “premature electrification,” which it mentioned may very well be afflicting folks out there for EVs. A voiceover from Jason Jones, a comic and former correspondent on “The Daily Show,” mentioned one of many signs is “fearing you might not be able to last as long as you’d like.”
“We think that our approach will certainly cut through the proverbial clutter,” Ram CEO Mike Koval Jr. advised Automotive News. “It’s OK to have a personality. It’s OK to have a little bit of fun and also address some concerns that are out there.”
The playful tone is a departure from the extra severe themes of previous Ram Super Bowl spots, such because the Paul Harvey-narrated “Farmer” or “Built to Serve,” an uplifting advert that used an excerpt from a Martin Luther King Jr. sermon.
Ram is leveraging the Super Bowl’s huge viewers to jump-start reservations for the 1500 REV by way of RamRev.com. The REV marketing campaign is a part of a gentle drumbeat of EV and tech information to be rolled out within the months forward.
Koval mentioned Ram’s core values heart on household, group, integrity and laborious work. While the model is outlined by these issues, Koval mentioned the Super Bowl stage gave Ram some latitude to attempt one thing totally different.
Source: www.autonews.com