From Designing Mahindra’s Iconic Vehicles to Leading Ola Electric’s Design Team, Ramkripa Ananthan is Shaping the Future of Indian Automobiles
Ramkripa Ananthan is a name synonymous with innovation and excellence in the Indian automobile industry. Currently serving as the head of design at Ola Electric, Ramkripa has left an indelible mark on the industry by designing some of the most popular vehicles on Indian roads today, including the Mahindra Thar, XUV700, and the recently launched Ola Electric bike.
A Journey of Design Excellence
Ramkripa Ananthan’s journey in the world of automobile design began with a strong educational foundation. She holds a degree in Mechanical Engineering from BITS Pilani and a graduate degree from the Industrial Design Centre at IIT-Bombay. Her technical expertise and design acumen have allowed her to create vehicles that are not only functional but also visually striking.
Before joining Ola Electric, Ramkripa made a name for herself in the industry by working as a freelance designer. Her portfolio includes some of Mahindra’s most successful vehicles, such as the Thar, Scorpio, and XUV700. These vehicles have become household names in India, thanks in part to Ramkripa’s ability to blend ruggedness with style.
Ola Electric’s New Milestone
On August 15, 2024, during the 78th Independence Day celebrations, Ola Electric launched its first electric bike, the Roadster. This launch marked a significant milestone for the company and showcased Ramkripa Ananthan’s design prowess. The Roadster, priced at Rs 74,999, is expected to make waves in the electric vehicle market, thanks to its sleek design and affordable pricing.
At the launch event, Ola Electric’s CEO, Bhavish Aggarwal, highlighted the company’s vision for the future of electric mobility in India. Alongside him, Ramkripa Ananthan was recognized for her critical role in bringing this vision to life through her design of the Roadster. Her involvement in this project further cements her status as a leading figure in the Indian auto industry.
Ramkripa Ananthan’s Impact on Mahindra’s Success
Ramkripa Ananthan’s contribution to Mahindra’s success cannot be overstated. The vehicles she designed for Mahindra, including the Thar, Scorpio, and XUV700, have become some of the most sought-after models in the Indian market. The Thar, in particular, has gained a cult following for its rugged design and off-road capabilities. Under Ramkripa’s guidance, these vehicles were not only functional but also carried a distinct design language that resonated with consumers.
Her ability to understand the needs of the Indian market and translate them into successful designs has made her one of the most respected figures in the industry. The success of the vehicles she has designed is a testament to her skill and dedication.
The Roadster: A New Chapter in Electric Mobility
The launch of the Ola Roadster marks a new chapter in Ramkripa Ananthan’s career. This electric bike is expected to revolutionize the two-wheeler market in India by offering a stylish and affordable option for those looking to transition to electric vehicles. With Ramkripa at the helm of design, Ola Electric is poised to make a significant impact on the Indian automotive landscape.
The Roadster’s competitive pricing and innovative design are likely to attract a wide range of consumers, further solidifying Ola Electric’s position in the market. The success of this project could pave the way for more groundbreaking designs from Ramkripa in the future.
