Price gouging has already hit probably the most anticipated new EVs of the 12 months—the 2024 Kia EV9.
CarsDirect reviews that nationwide seller stock information at the moment reveals EV9 markups of as much as $7,000 over MSRP. One dealership confirmed to the web site that each EV9 on its lot had a $7,000 markup, the truth is. Another marketed what was successfully a $4,995 markup, making an attempt to cross wires with a $3,750 Kia Customer Cash rebate supply (which comes from Kia, not the dealership).
2024 Kia EV9 markups at Kia Downtown Los Angeles, February 2024
It additionally did not take Green Car Reports lengthy to see this in a fast survey of dealerships. For instance. Kia Downtown Los Angeles seems to be retaining the $3,750 Customer Cash supply, whereas including $5,000 to the worth. If so, that is a markup of $8,750 altogether.
Markups aren’t uncommon for in-demand new fashions, however that is occurring regardless of Kia’s efforts to forestall value gouging. According to CarsDirect, the automaker beforehand despatched a letter to sellers asking them to not add markups over MSRP, and “even offered to pay dealers $2,000 for every EV9 delivery that went smoothly.”
![2024 Kia EV9 2024 Kia EV9](https://i0.wp.com/images.hgmsites.net/lrg/kia-ev9_100897360_l.webp?resize=640%2C426&ssl=1)
2024 Kia EV9
Kia beforehand stated that it was taking particular measures with its dealerships on EV9 reservations and gross sales so as to not repeat what occurred with the EV6 launch—however apparently sellers did not get the memo. When the EV6 and associated Hyundai Ioniq 5 first got here out, it was simpler to get an EV6. That wasn’t due to much less value gouging, however due to a wider rollout plan.
Green Car Reports has reached out to Kia for the standing of that settlement, and for context on which sorts of markups are thought of acceptable.
Let’s hope Kia can ramp up EV9 manufacturing in Georgia—and provide—fast sufficient in order to not bitter prospects on what’s in any other case the most effective new EVs of the 12 months.
Source: www.greencarreports.com