The Q-card follow has been used for greater than 10 years on the two dealerships. Vogt stated the shops’ annual turnover runs within the low 20 p.c vary, constantly decrease than the typical dealership turnover tracked by the National Automobile Dealers Association. That trade turnover quantity was 34 p.c in 2021, the latest yr for which information is out there, in keeping with NADA.
According to Scarpelli, the 2017 chairman of NADA, the automotive trade “is not famous for keeping people around for a long time.” Despite this, 10 p.c of his workers has been with the dealerships for over 25 years. One worker, nicknamed “Employee No. 1,” has labored for the group for 49 years.
The common worker has been at a Raymond dealership for round eight years — which Scarpelli and Vogt attribute to the tradition that constant optimistic reinforcement creates.
“Along the way, we’ve been able to keep a lot of long-term employees, people that are second-generation employees, third generations, sons and daughters that have started to work here,” Scarpelli stated. “That is one of the biggest benefits of all. It’s a testament to what we collectively do. … It instills in them ownership and a sense of worth, really just wanting to see things prosper at the place that they call home.”
Cake Day additionally serves as an opportunity for various groups inside the dealerships to bond, Vogt stated. If anyone in one of many components departments will get the $100 award, all the staff takes satisfaction within the accomplishment, she stated.
“They feel like, if one of them won, they all won,” Vogt stated. “Its nice to see the departments root for each other.”
And the occasion alone will be as a lot of an incentive for workers to bond and have fun one another. As Vogt stated, “it’s always all about the cake.”
Ray and Raymond Automotive Group sells six car manufacturers throughout 4 dealerships in Illinois. The Q-card follow is used at Scarpelli’s Chevrolet and Kia shops in Antioch, which mixed make use of as much as 120 workers and bought 2,750 new and used autos in 2022. The different two Raymond dealerships, in Fox Lake, Ill., produce other applications for worker appreciation.