Additionally, the corporate stated Elena Ford, great-great-granddaughter of founder Henry Ford, is now chief supplier engagement officer, and Will Ford, son of Executive Chair Bill Ford, is becoming a member of the corporate this month as normal supervisor of Ford Performance.
Elena Ford was beforehand the automaker’s chief buyer expertise officer and was on Automotive News’ 2015 listing of the 100 Leading Women within the North American Auto Industry.
“I have worked hand-in-hand with dealers throughout my career and I am excited to now partner with our 10,000 dealers globally to make our retail network a competitive advantage for Ford,” she stated in a press release. “Our dealers are the face of Ford with millions of customers, and part of the fabric of communities around the world. We can build on that strength through better training, deeper engagement and more diversity.”
The firm stated Will Ford will probably be charged with constructing out Ford Performance as a enterprise and way of life model and report back to Mark Rushbrook, world director of Ford Performance.
“Nothing matters more to me than Ford’s reputation and brand, and Ford Performance is in a unique position to grow the passion for our brand throughout the world,” Will Ford stated in a press release.
“We have the best high-performance product lineup and the most exciting motorsport schedule that I have seen in my lifetime, with more to come. I’m excited by the opportunity to use Ford Performance to create new ways for our customers and fans to experience and love our brand, whether or not they own one of our vehicles.”
Source: www.autonews.com
