Brian Moody, government editor for Kelley Blue Book and Autotrader, stated a low-priced, medium-range EV could be a great match for suburban patrons within the U.S.
“Fiat could yet have something to offer consumers,” Moody stated. “As many cars add more and more safety and comfort features, a few things are starting to stand out: unique, compelling design, and the idea of owning something truly different are hallmarks of Fiat. Design is a big differentiator today.”
Fiat would not have grand quantity ambitions for the EV. Francois stated final yr that he would not plan to speculate a ton of selling money into the 500e to steer individuals to purchase a automobile that is not for them.
The 500e’s debut subsequent yr will give the model two autos.
Thus, the 500e might want to ship if Fiat desires to achieve traction within the U.S., stated Matt Degen, senior editor of Kelley Blue Book and Autotrader.
“A lineup of just two small, niche vehicles is a hard sell to both customers and dealers alike,” Degen stated. “The 500X, for as cute as it is, is getting old, is no longer competitive in its class, and its sales volume barely registers. That puts immense pressure on the reintroduction of the 500e.”
Degen stated “the previous 500e was certainly stylish and fun,” however “it never was on the radar of EV shoppers. I think the new 500e will have to be a gamechanger if Fiat wants to be relevant in the U.S. market.”