Maranello, ITALY — Ferrari has no plans to observe Lamborghini and Porsche, which rapidly double their world gross sales after debuting their first SUVs.
“The Purosangue will not account for more than 20 percent of the company’s sales, on average,” Ferrari advertising and marketing chief Enrico Galliera stated right here Thursday because the supercar maker revealed its plans for the following 4 years.
Keeping that stage from rising may very well be tough.
When requested what number of orders Ferrari has already acquired for the Purosangue, Galliera answered stated: “Demand is going to be a problem for the company, albeit a positive one.”
He is bullish as a result of after displaying the SUV on Wednesday to present Ferrari house owners in Maranello, “The reaction was overwhelming.” He stated most of these Ferrari loyalists “want to buy it,” leading to an enormous order e book.
The automaker has a historical past of promoting out fashions even earlier than they’re formally unveiled by attractive its current clients so as to add the corporate’s newest fashions to their collections.
The Purosangue will likely be unveiled in September and shipments are anticipated to begin in early 2023.
Analysts have puzzled how a lot quantity the Purosangue would add to Ferrari’s general gross sales. The firm bought 11,155 automobiles in 2021, up from 9,119 the earlier 12 months.
Ferrari made clear, nevertheless, the brand new mannequin is not going to have an effect just like that of the Urus for Lamborghini or the Cayenne for Porsche.
“We don’t want to double our volumes,” Ferrari CEO Benedetto Vigna stated.
By comparability, Porsche bought 54,234 automobiles in 2001, the 12 months earlier than it launched the Cayenne. By 2005 the German model’s quantity was 96,794. Last 12 months Porsche bought a document 301,915 automobiles, with the Cayenne and its small sibling, the Macan, combining to account for 57 % of that whole.
Lamborghini stated this month the Urus turned its all-time best-seller, doing within the shortest time in firm historical past. Since its market debut in 2018, 20,000 models of the Urus have been constructed. Last 12 months the Urus accounted for 60 % of Lamborghini’s document annual gross sales of 8,405.
Ferrari stated final month the Purosangue will function a V-12 aspirated gasoline engine.
Galliera added on Thursday that SUV is anticipated to “enhance the sport car offer in the Ferrari range.”
Added Vigna: “Customers who have tried it agreed that it is really a sports car.”