Dodge, the muscle automotive model from Stellantis, is planning to host its very personal “Speed Week” on legendary Woodward Avenue in suburban Detroit in August.
“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” stated Tim Kuniskis, Dodge model Chief Executive Officer — Stellantis, who stated the occasions will start on the M1 Concourse in Pontiac on the north finish of Woodward.
“All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an electric summer for Dodge,” he stated.
Among the highlights of Dodge Speed Week might be three days of worldwide Dodge model product unveilings which is able to embrace debuts of additions to the present muscle automotive line in addition to future fashions. The reveals will happen on Aug. 15-17, in response to Dodge.
The reveals are a part of Dodge’s “Never Lift” marketing strategy, which has been described as a 24-month street map to Dodge’s efficiency future extending to the eve of 2024 when Dodge will introduce its first pure electrical automotive.
Performance is vital to Dodge picture
Every indication is the EV will reside as much as the model’s lengthy historical past of delivering energy and efficiency and go like a bat out of hell, in response to Kuniskis. The initiative known as Never Lift in honor of drivers by no means having to elevate their foot off the accelerator whereas behind the wheel of the Dodge.
“More than gas, more than batteries, what fuels our run to tomorrow is attitude, a belief that we can always push harder, run faster and flat-out over-deliver on behalf of the brand and the Brotherhood of Muscle,” Kuniskis beforehand stated.
The product reveals deliberate for Speed Week might be preceded on Aug. 12 by the press preview for MotorTrend Presents Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan
On Aug. 13, the occasion returns with authorized road drag racing on Woodward Avenue, Dodge fan actions at M1 Concourse, which prior to now has drawn 1000’s of spectators.
More data on MotorTrend Presents Roadkill Nights Powered by Dodge, together with particulars on the occasion schedule, spectator tickets, automotive present registration, participant registration for drag racing and an intensive vary of packages, might be out there early this summer season, officers stated.Dodge is planning to return to Dream Cruise weekend correct for the primary time since 2019, staging a full model show on Woodward Avenue on Aug. 20.