After reducing the value of the Bolt EV and EUV by about $6,000 for the 2023 fashions, Chevrolet plans to compensate prospects who paid extra for the automobiles this 12 months.
All U.S. prospects who purchased a Bolt EV or EUV in 2022 are eligible for reimbursements, Chevy stated this week in a memo to sellers seen by Automotive News. New automobiles from the 2022, 2021 and 2020 mannequin years qualify so long as they have been bought throughout this calendar 12 months. Leases are excluded.
“A small number of Bolt EV and EUV customers purchased their vehicles in [the] 2022 calendar year, when incentives were low due to limited inventory. As a result of the price reduction announced on the 2023 Chevrolet Bolt EV/EUV, we want to make sure these customers are satisfied with their purchase and ownership experience,” Chevy stated in an announcement confirming the transfer to Automotive News. “We will be reaching out to them in the coming weeks to inform them of a goodwill program that will provide reimbursements to make up the price difference.”
Such retroactive incentives are uncommon as automakers regularly change costs and reductions accessible to prospects. Chevy’s transfer suggests an effort to keep away from irking early EV patrons forward of a large-scale rollout within the coming years.
Chevy will ship eligible prospects letters with directions for requesting a reimbursement, the memo stated. The reimbursement quantity relies on a number of components, together with mannequin 12 months and trim degree.
The model’s transfer to chop the Bolts’ value by about $6,000 for 2023 comes because it goals to bolster their gross sales whereas additionally making ready to introduce electrical crossovers powered by GM’s Ultium batteries. The 2023 Bolt EV will begin at $26,595, and the bigger Bolt EUV will begin at $28,195.
Chevy offered 358 Bolt EVs and EUVs within the U.S. in the course of the first quarter. The model plans to report second-quarter gross sales Friday.