Bentley has named former Volvo styling head Robin Page its new director of design.
Page will succeed Tobias Sühlmann, who will depart the Volkswagen Group subsidiary to pursue different alternatives, Bentley mentioned in a launch.
Page, 51, will probably be liable for defining Bentley’s design language because it transforms into an electric-only model by 2030.
Under Page, Volvo started an analogous transition, debuting the EX90 full-electric flagship SUV final November, which adopted the electric-only C40 compact crossover and the battery-driven model of the XC40 compact SUV. The subsequent mannequin with Page’s fingerprints on it is going to be the EX30 small SUV that Volvo will debut June 7.
Volvo, nevertheless, introduced in January that Jeremy Offer, 55, would grow to be the model’s new world head of design, succeeding Page, who can be demoted to the position of senior advisor. That meant he would report back to Offer.
Offer joined Volvo from EV startup Arrival, the place he served as senior vp and chief design officer.
Those adjustments took have an effect on May 1.
Prior to the transition, Volvo CEO Jim Rowan informed Automotive News Europe that Offer, who has no expertise at a standard automaker, was picked due to his deep information of commercial design.
“Quite frankly, we have so many people in our business who really understand automotive design, people with decades and decades of experience. What we want to bring in now is more of that industrial design,” he mentioned.
Second stint at Bentley
For Page, who will begin September 1 and report back to Bentley CEO Adrian Hallmark, that is his second stint on the British model. He was Bentley’s head of inside design from 2001 and 2013.
Source: europe.autonews.com