NEWARK, Calif. — Lucid Motors, the direct-to-consumer electrical automobile startup, is increasing its “studio” retailer areas to main U.S. cities, together with current openings in Seattle and Denver. But there are nonetheless present and future reservation holders who’re too far-off to simply take a look at drive the Air sedan and its new Grand Touring trim.
So the automaker is taking its retail expertise on the street.
The Grand Tour is the EV maker’s nationwide take a look at drive program that seeks to duplicate a showroom expertise via pop-up areas, together with one at its Silicon Valley headquarters right here.
“The Grand Tour will give invited reservation holders time behind the wheel via a fleet of Lucid Air Grand Touring models,” Lucid stated in an e mail to Automotive News. “The scalable setup mirrors our Studio experience.”
The Grand Touring model begins at $155,650 with transport. The Air Performance, which can be in manufacturing this month, begins at $180,650, greater than Lucid’s first providing, the Lucid Air Dream Edition, which begins at $170,500. Lucid raised costs on all Air trims this month to mirror increased prices, however orders made earlier than June 1 weren’t affected.
As a part of the Grand Tour setup, the automaker will provide shows exhibiting inside materials decisions, technical particulars such because the automobile’s compact motors and 516-mile battery, and partnerships with public charging supplier Electrify America and audio agency Dolby.
The program formally kicked off in Long Beach, Calif., on the Electrify Expo this month. The subsequent stops embrace Napa, Calif., and Las Vegas. Although Lucid has a everlasting studio at its Newark headquarters, the pop-up retailer was rolled out final week as an illustration.
Future cellular areas might be introduced later, the automaker stated, and embrace markets throughout the nation the place Lucid has but to determine a bodily presence. The pop-up tour runs via the autumn.