It’s simple to chortle about Piss Jugman, however piss jugs are an actual downside. Not solely do they change into biohazards when tossed on the aspect of the highway, however additionally they solely exist as a result of corporations don’t give drivers sufficient time to go to the toilet the conventional means. One firm that’s infamous for anticipating drivers to do that is Amazon. So when documentary maker Oobah Butler discovered a bunch of piss bottles exterior an Amazon achievement middle, he determined to tug a stunt to get Amazon’s consideration.
First, he talked with various Amazon drivers to substantiate that the piss bottles had been theirs, as he explains on this current Vice article. Unsurprisingly, the reply was sure. “I only do this because I have no other options,” one driver instructed him. “Other people who go slower just end up getting fired.” And it’s not only a downside within the U.S. Butler spoke to drivers in Italy, Spain and the UK who all instructed the identical story. His answer? Collect precise piss jugs from Amazon drivers after which promote them on Amazon.
However, as an alternative of simply posting pictures of the pee bottles on the itemizing, Butler determined to provide it a bit branding:
But what wouldn’t it appear like? I sit down in my basement for a day with my pal Stan Cross, a author and visible artist, and we toss some names round. Drive? It’s already taken. #1? Too a lot. How about one thing that does precisely what it says on the tin: “Release”. Or “Release Energy”, to be exact. It’s excellent.
Now, I would like some taglines that actually seize the ingenuity of this product, and I’ve some concepts. “The world’s first fully reusable energy drink”, “once you’re done with its contents, simply fill it back up to the brim and start again” and naturally, “infinite refills”.
Now, for the design, and Stan has one thing up his sleeve. Bask within the glory of Release Energy’s vivid color [sic] and shrewd advertising and marketing.
Despite itemizing urea as an ingredient and having no paperwork proving his product was secure for human consumption, Amazon let him checklist the piss bottles on the market and routinely moved Release Energy into the vitality drink class. After loads of effort, Butler was capable of get it listed as a bitter lemon drink. Again, there was no pushback from Amazon. After all, who cares if somebody is promoting literal human urine so long as ole Bezos will get a reduce of it?
Eventually, Release Energy was faraway from the Amazon retailer however not earlier than it truly turned the top-ranked drink within the bitter lemon class. In an announcement, Amazon instructed Vice, “Safety is a top priority for Amazon and we require all products offered in our store to comply with applicable laws and regulations. We have industry-leading tools to prevent genuinely unsafe products being listed and we monitor our stores for genuine product safety concerns.”
There is, in fact, much more that goes into promoting Amazon driver piss on Amazon, so head over to Vice to learn the entire thing for your self. Or simply to see the design they got here up with for Release Energy. We promise it gained’t disappoint.
Source: jalopnik.com