Toyota has been specializing in its equipment/customization enterprise since 2017 and has seen these revenues greater than double in that interval, stated Chris Nielsen, govt vp of product assist and chief high quality officer for Toyota Motor North America.
“I think we realized that we really weren’t doing everything we could to support the customers” and their needs for personalization earlier than the push started, Nielsen defined.
“Most of the accessories that we develop are sold as dealer-installed options or were things that we would add on to the vehicle, sometimes removing the OE parts and adding accessory parts at the end of the assembly line,” he stated.
Working with trusted companions, Toyota expanded its factory-authorized equipment record to incorporate well-known manufacturers and in addition developed its personal merchandise — together with a well-liked factory-installed 3-inch carry package — that may increase the car’s clearance with out interfering with its onboard suite of driver-assist and security methods.
“We were getting dinged because the aftermarket was taking our [body-on-frame] products and putting these 3-inch lifts on them, and we said, ‘Why not make our own lift that is compatible with our Toyota Safety Sense,’ and that’s been a big success,” stated Greg Bernas, who oversees the automaker’s accent improvement program. “But installing the lift kit takes something like seven hours at a dealership so we looked at it as a win-win to bring this in-line.”
There are nonetheless vital equipment in Toyota’s rising elements catalog that can stay dealer-installed, Bernas stated. But permitting the meeting plant to put in labor-intensive equipment or different elements — upgraded wheels, for instance — permits the automaker to save lots of the unique half for later use.
Even although it could imply fewer service labor hours, Toyota sellers largely welcome the transfer, stated Steve Gates, chairman of the Toyota National Dealer Advisory Council and a longtime Toyota supplier in Kentucky.
“Many dealers, including me, have not done a good job selling accessories after the fact. We try, but you almost hate to burden somebody to talk about accessories,” Gates stated. “I’d simply quite have the manufacturing facility do it.
“We correct a lot of problems from accessories installed in aftermarket shops.”