Last Update: 29 March 2024
In the guts of Murrieta, California a particular celebration unfolded on International Women’s Day (IWD). MV Agusta North America, famend for its Italian motorbike mastery, flipped the script by orchestrating a women-only hosted day. Branded as a girls’s day of celebration with the “motorcycle art” it supplied a novel plunge into the realm of two-wheeled marvels. I used to be thrilled to be a part of the celebration!
International Women’s Day (IWD), with its wealthy historical past relationship again to the early 1900s, stands as an annual testomony to the invaluable contributions of girls worldwide. This 12 months, MV Agusta’s pioneering initiative supplied an ideal precursor to the upcoming 18th International Female Ride Day (IFRD), a yearly celebration that locations a highlight on girls’s involvement in motorsports.
“The influence behind starting this ride stemmed from not seeing other OEM’s do it.” acknowledged Olivia Goheen, Marketing Manager MV Agusta Motorcycles North America, Inc . “I saw International Women’s Day as an opportunity to create an amazing day for passionate women in the industry to come together while also connecting new people to this charming brand. With that, I am also a lover of two-wheels and genuinely appreciate association with like-minded people who see the value in creating an inviting riding community. Now that this community has been started, we’re excited to see it grow larger every year!” added Goheen.
Taking half on this memorable occasion alongside fellow girls motorcyclists, championing girls on International Women’s Day with MV Agusta, held immense significance. It displays a devoted dedication to selling variety and inclusivity inside the motorsport neighborhood.
The morning buzzed with pleasure on the MV Agusta (Pierer Mobility Group USA) headquarters, a dynamic hub that homes the enduring MV Agusta and KTM manufacturers. Stepping inside, we had been greeted by the corporate’s charming foyer exhibit showcasing the outstanding prowess of MV Agusta bikes. Following this, we launched into an unique tour of the amenities, which included exploring the KTM racing garages.
Who is Pierer Mobility USA? This is a subsidiary of Pierer Mobility AG, an Austrian firm specialising within the improvement, manufacturing, and distribution of powered two-wheelers. Pierer Mobility AG is thought for its possession of assorted motorbike manufacturers, together with KTM, Husqvarna Motorcycles, and GasGas. Pierer Mobility USA operates inside the United States as a part of the corporate’s world enlargement technique, doubtlessly concerned within the distribution, advertising and marketing, and assist of the aforementioned motorbike manufacturers inside the American market.
One key memorable elements of the day was the chance to work together with the ladies of the corporate throughout our meet and greet luncheon. Witnessing the shared passions for bikes and the dedication to their respective manufacturers, whether or not on or off the highway, was really inspiring. This firmly underscores the essential position that girls play in shaping the way forward for the motorsport business!
Our collective enterprise onto the highway on a number of numerous MV Agusta bikes the spotlight of the day – unquestionably. I used to be assigned to the MV Agusta Dragster RC SCS that seamlessly combines energy, agility, and magnificence. With its state-of-the-art options – together with the modern SCS (Smart Clutch System) – delivered a using expertise of excellence!
Stay tuned for a deeper dive into my expertise with this outstanding machine in my upcoming overview!
Following our on-road expertise via Murrieta surrounding winery area twisty corners and hills, we shared a go to and dinner on the picturesque Doffo Winery and MotoDoffo museum. It is a motorcyclist’s favorite cease famed for its gorgeous sundown views! Here, we continued our celebration of girls within the motorbike neighborhood IWD!
MV Agusta’s IWD celebration symbolize a major step ahead for MV Agusta showcasing their dedication to inclusivity and fairness for girls. Though the model has confronted criticism prior to now, significantly for a controversial promotional video titled “ Fulfill your dream // The Superveloce 800 Serie Oro has arrived” (age restricted video) which offended girls motorsport fanatics, it appears clear that the corporate has since transitioned to a extra respectful portrayal of feminine riders and ladies generally.
In reality MV Agusta celebrated worldwide with a ‘MV Agusta Women” video for IWD 2024. Which was highly effective and enlightening!
While different producers have additionally participated in actions targeted on girls riders, and occasions like International Female Ride Day have undoubtedly made an influence – MV Agusta’s efforts on IWD is a welcomed step in the precise path. This inaugural IWD celebration marked a major milestone for the MV Agusta model, and I’m delighted to have performed a job in it. I’m eagerly anticipating MV Agusta’s ongoing assist for girls and hope to see their companion manufacturers contribute to the enlargement of this phase. As I’ve usually emphasised, it takes the initiative of girls to drive significant change for girls.
Thank you to Olivia Goheen in your helpful imaginative and prescient!
For extra information on MV Agusta bikes, go to their web site and discover a dealership close to you.
Read More About MV Agusta History
Source: motoress.com