Volkswagen Group of America CEO Scott Keogh will go away the model and take over as the primary CEO of the German automaker’s nascent Scout electrical car model, the automaker mentioned Tuesday.
Pablo Di Si, 52, who has headed VW’s South American area, turns into CEO of Volkswagen Group of America and CEO of Volkswagen North American Region.
Keogh, 53, has been CEO of VW of America since November 2018, following his tenure as president of Audi of America. When he was appointed, he was the primary American to guide the model’s U.S. operations in 25 years.
“Scott Keogh and Pablo Di Si both have played key roles in turning around the businesses in their respective regions, North America and South America,” Volkswagen Group CEO Herbert Diess mentioned in a written assertion. “In their future positions, they will be pivotal in helping the Group seize the historic market opportunities in the U.S., taking our growth strategy in the region to the next level.”
Keogh will flip over his tasks Sept. 1 to take over Scout, VW mentioned. Di Si’s successor in Volkswagen South America can be introduced within the close to future, the corporate mentioned.
Keogh had given some non-public hints that he could also be in line to guide’s Scout’s resurrection because it was introduced by the German automaker in May. Keogh on Tuedsay mentioned Scout is, proper now, “a company of one person,” particularly him, and that establishing such a startup is one thing that appeals to him.
“It was a simple, straightforward decision: Either, one, stay in my existing role and continue to operate and do it accordingly and keep rocking and rolling, or take the chance of a lifetime to do a startup company,” Keogh instructed reporters throughout a fast convention name Tuesday from a board assembly in Chattanooga. “I think if you’re an American and a businessman and person of humanity, in my mind, it was no choice: to do a startup, to be entrepreneurial, and to revive an iconic American brand.”
Keogh took no questions on Scout’s future operations, however mentioned the model would present its first ideas in 2023 and that it might make the most of the financial savings from being a part of the VW Group. He didn’t talk about how Scout would in the end be distributed within the U.S., which has been a bone of competition with VW sellers because the May announcement.
“It’s certainly something I want to do. And so obviously, what do you have to do? You have to bring this brand to life. You have to bring the team on board. And unfortunately I have to bring a product to the marketplace that people love,” Keogh mentioned.
Keogh mentioned Scout being “independent” would give the model “the flexibility to seek strategic partners” and the “flexibility to potentially go to the capital markets, and do all of the things that can come over time.”
Source: www.autonews.com