When requested about Jeep’s challenges, Tavares admitted that Stellantis must do a greater job with its top-selling model.
Jeep’s U.S. gross sales fell 12.1 % in 2022 and decreased 11.7 % within the first half of 2023. The Grand Cherokee, Jeep’s best-selling mannequin, had a 7 % gross sales decline via June, and Wrangler gross sales dropped 14.9 % throughout that span.
Tavares blamed “suboptimal marketing tactics [and] not having always the right trims in the backyards of our dealers. When you look at it operationally, there are many things we can do better, and that is part of the menu that we are going to execute to bring back the share of Jeep.”
Tavares is worked up concerning the upcoming EVs becoming a member of Jeep’s lineup in 2024, the Wrangler-inspired Recon and the smooth Wagoneer S, that he stated will assist with gaining market share and constructing profitability.
Tavares stated the model has seen success with electrification amid the gross sales hunch. The Wrangler 4xe is the top-selling plug-in hybrid within the U.S. and the Grand Cherokee is No. 2.
Stellantis stated complete PHEV gross sales in North America after six months greater than doubled to 66,000 models.
“We do not accept the fact that we lost share,” Tavares stated. “We think we can do and should do a better job, and what is making us confident is that we have seen what we did not do right the first time. That is helpful when you know what you can do better. It is clearly identified. It is not rocket science. We just have to do it properly, and we have a product pipeline, which is absolutely outstanding.”