Its deep involvement within the Honda-Sony challenge illustrates Qualcomm’s burgeoning curiosity within the auto business. The San Diego tech large has turn out to be so adept at engaged on automotive applied sciences that it is wanting extra like an automotive firm, in accordance with Bill Pinnell, vice chairman of product administration for Qualcomm.
“We see the importance of diversity and moving away from a mobile-centric company, or purely mobile centric to have adjacent businesses that can use all the bits and pieces we already did with communications,” Pinnell informed Automotive News.
“AI is super important, as are all the display graphics multimedia technologies that we have developed over the years, so the automotive part is a superset of nearly everything we do,” he mentioned, noting that the Afeela is without doubt one of the few “devices” that makes use of all Qualcomm’s applied sciences in a single, together with the communications to the cloud and cloud infrastructure.
For the human-machine interface, Sony will use Qualcomm’s Epic Games’ Unreal Engine, a real-time 3D creation software for visuals and immersive experiences, Pinnell mentioned.
“That is taking what used to be gaming technology and putting it into the car,” he mentioned. “Because as a car user, you want something that is going to delight you — you want eye candy.”
Pinnell mentioned they name the screens contained in the car “wall-to-wall glass,” and Qualcomm is engaged on a few of the high-end designs, such because the Mercedes-Benz 214, that require chip expertise to drive extra pixels than in an 8K display.